Even business-to-business (B2B) manufacturers are jumping on board, stressing customer-centricity and offering products-as-a- service contracts. But, how do manufacturers make these new go-to-market models sustainable and profitable? Software technology plays a major role in making this shift to direct-to-consumer commerce practical and financially realistic. Without the proper IT infrastructure and functionality, manufacturers may be taking on a challenge that is high-cost and high-risk. Here are the ways software can help manufacturers transition to a new commerce model.